Do you want to pursue an exciting career in the rapidly evolving world of social media? Or to develop your marketing skills to grow your business?
Then this course is for you.
In partnership with Social Media College
Since 2014, Social Media College is well known for developing impactful courses, designed in close collaboration with the world’s leading social media experts.
At Original Campus, you get the world’s first and only accredited qualification in Social Media Marketing. Created by the industry leaders at Social Media College (SMC), this Diploma is the only Australian Government Recognised Training in Social Media Marketing.
It’s a competitive world out there, with everyone contending for the precious few seconds of audiences’ attention. You need to know the skills and strategies to capture that glance, hold on to it, engage with it effectively, and then convert the interest into action.
This Diploma of Social Media Marketing has been designed to be comprehensive and highly practical. It gives you the crucial tools to amplify your brand awareness, engage your audience through effective content, social media strategies and campaigns.
This online course equips you with critical skills, and sets you on the path to become an expert Social Media Marketer.
NAT10904001 – PLAN, IMPLEMENT AND MANAGE CONTENT MARKETING
SIRXMKT006 – DEVELOP A SOCIAL MEDIA STRATEGY
NAT10904002 – PLAN, CONDUCT AND OPTIMISE ORGANIC SOCIAL MEDIA MARKETING
NAT10904003 – PLAN, MANAGE AND OPTIMISE PAID SOCIAL MEDIA ADVERTISING CAMPAIGNS
NAT10904004 – ESTABLISH, BUILD AND LEVERAGE A PERSONAL BRAND ON SOCIAL MEDIA
NAT10904005 – PLAN, IMPLEMENT AND MANAGE SOCIAL MEDIA CONVERSION STRATEGIES
BSBMKG541 – IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES
BSBFIN501 – MANAGE BUDGETS AND FINANCIAL PLANS
BSBPMG430 – UNDERTAKE PROJECT WORK
A Diploma in Social Media Marketing could lead to various job opportunities in the field of digital marketing and social media, such as:
Social Media Manager: managing the social media presence of an organization, creating and executing social media strategies, and measuring the success of these efforts.
Digital Marketing Specialist: responsible for creating, implementing, and managing digital marketing campaigns across various channels, including social media.
Content Creator: creating and curating digital content for social media platforms, including videos, photos, and written content.
Community Manager: building and engaging online communities for an organization, responding to customer queries and feedback, and monitoring social media trends and mentions.
Digital Marketing Coordinator: working with a team to plan, execute, and track digital marketing campaigns, including social media advertising.
Social Media Strategist: Develop and execute comprehensive social media strategies that align with overall marketing goals.
Digital Marketing Executive: responsible for planning and executing digital marketing campaigns, including social media, email marketing, and paid advertising.
Sales and Marketing Support: A sales and marketing support professional provides administrative support to the sales and marketing teams, including data entry, lead generation, and customer service.
Note that these are just some examples, and the specific job outcomes you might be eligible for will depend on factors such as your specific skills and experience, as well as local job market demand.
MINIMUM AGE
Be at least 18 years of age
EDUCATION
Successful completion of Year 11 level or higher; or Successful completion of a Nationally Recognised Training qualification at Certificate III level or higher; For students without an equal or higher level of qualifications, a short language, literacy and numeracy (LLN) assessment will be required.
RESOURCE REQUIREMENTS
COMPUTER SKILLS
To successfully complete this course, you will require basic computing skills.
This includes:
DIGITAL EQUIPMENT REQUIRED
Learners must also have access to:
OTHER REQUIREMENTS
Students will require access to an organisation that the student can use as a case study for the assessments. This organisation can be the student’s own business, one in which they work for, volunteer for, or a hypothetical business made up for the purpose of the assessment.
To successfully meet some assessment requirements, you will need to work with one or two other people to participate in a video or audio role-plays. It is your responsibility to find your own suitable participants. Suitable participants may include your trainer, colleagues in the workplace, friends, family, and other learners.
