With the nationally accredited BSB40820 Certificate IV in Marketing and Communication, you will gain astute marketing skills that will help any organization or business grow, as well as become familiar with key concepts and elements in a rapidly growing marketing and communication industry.
Marketing is an ever-burgeoning field that constantly needs talented and skilled individuals.
This nationally accredited online course equips you with the critical skills employers are looking for in their marketing staff to help promote the organisation. You will learn the art of effective strategising and execution of all the basics of marketing.
The Certificate IV in Marketing and Communication will open up an exciting new career for you whilst positioning you favourably with your current or future employer. Or you’ll be equipped with creative marketing skills to successfully promote your own business.
MODULE 1 – MARKETING ACTIVITIES
MODULE 2 – MARKETING AND PROMOTIONS
MODULE 3 – TARGET AUDIENCE AND RELATIONSHIPS
MODULE 4 – WEBSITE AND SOCIAL MEDIA
The Diploma of Business (Leadership) online course offers the following units:
A Certificate IV in Marketing and Communication can prepare you for a variety of entry-level positions in the marketing and communication field. Here are some potential job outcomes from this program:
Marketing Coordinator: A marketing coordinator is responsible for planning and executing marketing campaigns and initiatives.
Marketing Assistant: A marketing assistant provides support to the marketing team, helping with tasks such as research, data analysis, and the development of marketing materials.
Communications Officer: A communications officer is responsible for developing and implementing communication strategies, including content creation, media relations, and social media management.
Event Coordinator: An event coordinator is responsible for planning and executing events, including corporate events, trade shows, and product launches.
Public Relations Officer: A public relations officer is responsible for managing a company’s image and reputation, and developing and implementing PR strategies.
Social Media Specialist: A social media specialist is responsible for managing a company’s social media presence, including content creation, community management, and analytics.
Digital Marketing Assistant: A digital marketing assistant is responsible for supporting digital marketing initiatives, including website management, email marketing, and search engine optimization.
Sales and Marketing Support: A sales and marketing support professional provides administrative support to the sales and marketing teams, including data entry, lead generation, and customer service.
Note that these are just some examples, and the specific job outcomes you might be eligible for will depend on factors such as your specific skills and experience, as well as local job market demand.
MINIMUM AGE
Be at least 18 years of age
EDUCATION
Successful completion of Year 11 level or higher; or Successful completion of a Nationally Recognised Training qualification at Certificate III level or higher; For students without an equal or higher level of qualifications, a short language, literacy and numeracy (LLN) assessment will be required.
RESOURCE REQUIREMENTS
COMPUTER SKILLS
To successfully complete this course, you will require basic computing skills.
This includes:
DIGITAL EQUIPMENT REQUIRED
Learners must also have access to:
OTHER REQUIREMENTS
Students will require access to an organisation that the student can use as a case study for the assessments. This organisation can be the student’s own business, one in which they work for, volunteer for, or a hypothetical business made up for the purpose of the assessment.
To successfully meet some assessment requirements, you will need to work with one or two other people to participate in a video or audio role-plays. It is your responsibility to find your own suitable participants. Suitable participants may include your trainer, colleagues in the workplace, friends, family, and other learners.
